Private Label

How our formulations helped build a billion-dollar business.

In addition to our brand building expertise, our teams frequently service retailers by addressing their private labels needs. With expertise in skin & body care, men's grooming, color cosmetics and soap, we’ve  partnered with brands and businesses like Trader Joe's, Bliss, Dollar Shave Club and Tend.


We approach each private label project with the same process and care we use to build our in-house brands. Leveraging deep data and insights uncovered from the HatchBeauty Brands Trend Lab, we provide a variety of ingredient, claims and packaging options--ensuring that each product is one-step ahead of the market and makes a lasting impact on shelf.

In our 11 year history, we’ve helped retailers drive $200M+ in revenue. With our most notable partnership being Dollar Shave Club, who sold to Unilever in 2016 for $1B.