Orlando Pita Play
At costco

Turning an artist's passion for touchable hair into a successful brand.

Launched in 2012, Orlando Pita has grown from a two- SKU Costco line to generate more than $100M in sales.

The namesake of celebrity hairdresser, Orlando Pita, the brand boasts a multi-platform approach to haircare with the goal of giving women runway-worthy hair from the comfort of their own home.

3-CASE-STUDY-PAGE-03
3-CASE-STUDY-PAGE-02

When we started working with Orlando in 2012, we were drawn to his client roster and his passion for touchable hair. Leveraging a salon-quality platform, we immediately looked for a retail partner whose base would resonate with Orlando's story. Leveraging both data and relationships, we decided that Costco and the trending ingredient argan oil were a perfect match for Orlando's brand.

This 9 year partnership resulted in over 10 exclusive products, a prestige DOTcom offering and a robust Amazon business.