Elevating Drug
Store Beauty

How we turned a private label project into a decade long partnership.

In 2011, HatchBeauty Brands launched what would become a longstanding partnership with CVS. Tapped originally for our product development capabilities, our creative stood out amongst top branding agencies. As a result, we oversaw the end-to-end development and go-to-market strategy of NUANCE--a skincare line featuring Salma Hayek.


Because of the success of this and subsequent partnerships, we continue to be a go-to resource for the team at CVS. Most recently, our rapid response to the global pandemic resulted in us being the first business to successfully deliver hand sanitizer to CVS.

Other partnerships include Essence of Beauty, Lique, and the much anticipated exclusive launch of Found Active, featuring Kate Upton. To date our CVS partnership has generated more than $50M in sales.